Meet Lisa Lazarus — Course Creator, Educator & Virtual Assistant for Beauty Pros
I help estheticians, salon owners, and educators turn their ideas into revenue-generating online courses and digital content. As co-founder of Secrets of Estheticians, I’ve spent years creating video-based classes, downloadable PDFs, branded graphics, and email funnels that actually convert. I build everything in Kajabi—from scratch to launch.
In addition to creating education, I also work behind the scenes as a Virtual Assistant for beauty professionals who need help staying visible and organized. Whether it's managing newsletters, designing social content, or building out your next big digital offer—I'm here to help you grow without the burnout.
Marketing Support
Helping beauty pros stay visible, grow their audience, and drive sales:
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Write and send branded email newsletters
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Plan and run Instagram contests and giveaways
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Script, film, and schedule engaging Reels
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Book podcast guests and manage uploads
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Write SEO-friendly blog posts to boost traffic
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Build and optimize email funnels that convert
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Strategize promotions that grow your list and your income
Online Education & Course Sales
From concept to launch—I bring your online class to life:
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Build and launch online courses using Kajabi
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Upload videos, PDFs, and create digital course guides
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Design landing pages that convert leads to sales
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Set up automations and email funnels for follow-up
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Manage student access, customer service, and tech support
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Help map out your signature offer and pricing strategy
Graphics & Video Content Creation
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Bringing your brand to life with visuals that actually sell:
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Design custom graphics for Instagram, stories, and email
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Create branded Canva templates for easy reuse
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Edit short-form videos for Reels, tutorials, and courses
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Style your course and brand visuals for a cohesive, pro look
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Support product launches with polished promo materials
Get in Touch
Send me a message.